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Kaizen — continuous improvement

Reliability, treated as a moral obligation.

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Japan rebuilt its automotive industry from the rubble of 1945 by treating reliability as an absolute. The Toyota Production System spread to every Japanese OEM; the result is that for forty years a Toyota Corolla has been the global default answer to "what car should I buy?". Japan invented the modern hybrid (Prius, 1997) and pioneered the affordable sports car (MX-5, NSX, Skyline GT-R). The national catalog skews to hatchback, MPV and crossover SUV — efficient, well-packaged, no surprises.

Nasjonale kjennetegn
Hybrid technologyHigh reliabilityCompact packagingAffordable sports carsCVT transmissions
Definerende biler
01
Toyota Corolla
02
Honda Civic
03
Mazda MX-5
04
Nissan GT-R
05
Subaru Impreza
Nasjonal signatur
Karosseritypefordel vs markedsgjennomsnitt
hatchback
+10%
suv
+6%
mpv
+4%
sedan
+2%
coupe
-2%
Drivstofftypefordel vs markedsgjennomsnitt
petrol
+6%
electric
+2%
diesel
-10%
ethanol
+1%
lpg
+0%
Gjsn effekt vs marked
-8 hp
Kataloggjsn: 127 hk
Gjsn forbruk vs marked
-0.8 L/100km